Job Description
Key Responsibilities
- Loyalty Program Management
- Maintain and update member data to ensure accuracy. Monitor point accumulation, redemption processes, and reward fulfillment.
- Support the development and improvement of member benefits and reward structures.
- Campaign Execution
- Assist in planning and executing loyalty campaigns such as point promotions, exclusive offers, and engagement activities.
- Coordinate with the marketing team on member communications and promotional materials.
- Partnership Development
- Support the sourcing and onboarding of new partners to enhance program rewards and member privileges.
- Coordinate with external partners on joint promotions, reward procurement, and partnership activities.
- Maintain relationships with existing partners to ensure smooth operations and benefit updates.
- Customer Data & Reporting
- Collect and organize customer data to support basic analysis.
- Prepare regular reports on campaign performance, member engagement, and reward usage.
- Identify basic insights or trends to support program improvement.
- Internal Coordination
- Collaborate with Marketing, IT, Operations, and Customer Service to ensure smooth loyalty program operations.
- Gather customer feedback and coordinate with relevant teams to improve processes and member experience.
Qualifications / Requirement
- Bachelor’s degree or higher in Marketing, Business Administration, or related fields.
- Good command of English, both written and spoken.
- Proficiency in Excel and PowerPoint.
- Strong analytical skills with the ability to work with customer data and CRM/marketing analytics tools.
- Experience in CRM, digital marketing, or customer database management is an advantage.
- Fresh graduates are welcome.